30 Minute Design Comp

Second time competing in the Relume Design League. This round, I promised myself I’d stick closer to the templates—last time in the 2v2 comp I went full freestyle and ran out of time. Lesson learned… kind of.

The format was different too: pre-recorded and chopped up for socials, instead of the usual live chaos. I know the Relume crew pretty well—Adam, one of the founders, used to work at the agency I co-founded, and half their product team are old mates or people I’ve worked with. So maybe as a cheeky "welcome back," they paired me up with one of the best designers they’ve got, first up. Appreciate the public beating, Jonathan 🤣

I pitched the drink as a CBD product and spent way too long finessing the hero section—ironically, you can barely see it on that scale shown in TikToks. Probably should’ve broken the templates more, but 30 minutes is savage.

Tiktok 1	Tiktok 2	Tiktok 3

Here's a screen of my process.