From pixels to product strategy
I first came in through my old agency, We Discover, as their lead designer (aka first hire) to rebrand the original “Born to Pump” into what’s now Perion. Amos, one of the co-founders, had done dev work for us, and was always hitting me with wild pitches for collabs and products. Eventually, one of those stuck.
Three years later, I left the agency I co-founded to become Head of Design and Research at Perion. It was the right move. I’d been there since day one, knew the founders well, and we had that rare working rhythm built on real trust.
Since then, I’ve designed just about everything: the $PERC staking platform, DAO voting tools, Governance voting platform, and a whole string of consumer sites. I’ve led design across all their major product plays—XP.GG, Cutthroat Chaos, 02_STATE, ZBET (now known as Fanplay), and WTF Leagues, which I still work on today.
Beyond product, I handled all the social creative, pitch decks, business docs, and brought in tech partners. Basically, I was the entire design department.
Perion gave me a front-row seat to web3 gaming and blockchain product strategy.
I got to be inside the business—helping shape product and design decisions early, rather than just executing briefs from the sidelines.
It’s been one of the most rewarding parts of my career—collaborative, fast-paced, and creatively open. My whole philosophy of “do it fast and don’t be boring” fits perfectly with this crew and this space.
Next projects.
(2016-25©)
