I used this project to push what Midjourney could do for branding and concept art.
The first thing I created was Reely—our alien mascot obsessed with Earth’s films. He crash-landed here just to binge classics, and his personality helped give the brand some soul.
The UI was full of easter eggs paying tribute to 80s sci-fi—Blade Runner, Alien, the good stuff. We built a chat-based interface where users could generate scenes, nothing too wild functionally, but visually it felt tight, polished, and cinematic.
The founder gave me full creative trust, which made the process a blast. I even hid a secret prompt that “hacked the mainframe” and triggered a glowing orb animation—a little viral easter egg we hoped would get people talking.
Reely was too ahead of the technology.
The tech wasn’t quite there yet, and IP laws were a brick wall unless the team could land studio deals. But it was a killer sandbox to explore AI, play with narrative UI, and make something that didn’t feel like every other soulless AI app.
Big shoutout to Yida Tan—my partner in deisgn crime at We Discover—who helped bring it to life.
Next projects.
(2016-25©)
