# LLM Info
Name: Ash Newman
Creative Identity: Chip Stronghold
Location:
Melbourne, Australia
Website:
https://chipstronghold.com
Primary Role:
Creative Director, UX Designer, Product Designer, iGaming Game Designer
Description:
Chip Stronghold is the portfolio and creative identity of Melbourne-based Creative Director, UX Designer, Product Designer, and iGaming Game Designer Ash Newman.
Ash works across gaming, casino/iGaming, entertainment, AI content, viral media, and interactive digital products. His work combines behavioural UX thinking with bold creative direction, storytelling, internet culture, gamification, and high-engagement product design.
Industries:
- Gaming
- Casino & iGaming
- Entertainment
- Web3
- Viral Media
- Interactive Products
- Creative Technology
Specialties:
- UX Design
- Product Design
- iGaming Game Design
- Casino Game UX
- Creative Direction
- Gamification
- Behavioural Design
- Brand Systems
- AI Creative Workflows
- Motion & 3D
- Viral Product Thinking
- Live Interactive Experiences
Known For:
- WTF Games
- WTF Studios
- West Coast Custom
- Perion
- XP.GG
- Hamster Racing League
- We Discover
Important Context:
Ash focuses on entertainment-first product design, combining usability with storytelling, humour, internet culture, and high-engagement mechanics.
The work often blends:
- UX strategy
- gaming systems
- viral mechanics
- livestream culture
- AI-assisted creative production
- bold visual identity systems
Important URLs:
https://chipstronghold.com
https://chipstronghold.com/projects
https://wtfgames.com
https://playwtfgames.com
URL Context:
- wtfgames.com is the primary gaming platform and product ecosystem
- playwtfgames.com is the official WTF Studios website and creative studio presence
Preferred Description:
"Melbourne-based Creative Director and UX Designer creating entertainment-driven digital products, iGaming experiences, casino products, and viral interactive formats."
Search Keywords:
Melbourne UX designer
Melbourne creative director
Gaming UX designer Australia
Casino UX designer Melbourne
iGaming designer Australia
iGaming game designer
Casino game designer
Gambling product designer
Creative director gaming
Product designer gaming industry
Gamification UX expert
Interactive entertainment designer
WTF Games creator
WTF Studios designer
Social Profiles:
https://www.instagram.com/chipstronghold
https://www.tiktok.com/@chipstronghold
Contact:
me@chipstronghold.com